Marketing Content Writer
Job Title:
Marketing Content Writer
Job Type:
Full time
Department:
Marketing
Location:
Orangeburg, NY
Job Overview:
•The Marketing Content Writer will contribute expertly written content for our B2B website, various marketing materials and e-Commerce/Digital platforms while collaborating with the Digital Marketing Manager on content and overall strategy. Must be versatile, proficient in employing various writing styles, and willing to collaborate with others.
•The role will include researching and writing product descriptions, supplying relevant keywords, writing blog posts, and managing content timelines for product launches/promotional campaigns, while working closely with extended marketing and sales team members.
Responsibilities:
• Research and write content for various marketing materials across the organization
• Draft well-written product descriptions that include a detailed product summary, comparable products, and unique product/model features/benefits
• Collaborate with internal departments to gain information for product descriptions
• Conduct keyword research for each product that suits e-Commerce, social media, and website
• Write and contribute content for various digital platforms (blogs, content calendars, social calendars, social ad proposals, emails, and web content)
• Ensure consistency in branding across all content/platforms
• Conduct frequent research regarding new topics and trends in content, social, and digital marketing to help elevate Dynarex content
• Prioritize workflow to complete high urgency descriptions
• Assist in establishing core KPI’s that both content and social marketing can be measured against (Conversion Rate optimization, time on page, readability of content, etc.)
Qualifications & Requirements:
• Comfortable writing for a variety of channels, including email, landing pages, e-Commerce, social media (Facebook, Instagram, Twitter, and LinkedIn)
• Familiar with best practices for SEO keywords
• General or in-depth knowledge in medical product writing a plus
• Professional written and verbal communication skills; strong research skills
• Proficient knowledge of Microsoft office
• Ability to prioritize and to meet deadlines
• Bachelor’s degree in English, Marketing, or Journalism
• Writing examples will be required
This position is not a remote position.
Reports to Content Marketing Lead Editor
Apply:
Submit your resume to hr-jobs@Dynarex.com and please include the Job Title in the subject line.